The UK job market in 2025 is more competitive and digitally driven than ever before. With AI screening tools, applicant tracking systems (ATS), and remote hiring trends on the rise, standing out starts with a standout CV. Whether you’re a recent graduate or an experienced professional eyeing your next move, here’s how to ensure your CV makes it to the top of the pile.
1. Tailor Your CV for Each Role
One-size-fits-all CVs rarely succeed anymore. In 2025, personalisation is key. Review the job description carefully and mirror the language used in your CV. Highlight skills, experience, and achievements that directly align with the role. Use the job title in your personal statement and demonstrate your understanding of the employer’s needs.
Tip: Use keywords from the job listing to pass through ATS filters. If a role asks for “project management experience,” ensure that phrase appears naturally in your CV.
2. Optimise for ATS (Applicant Tracking Systems)
Most UK employers use ATS software to scan CVs before a human ever sees them. To get past these digital gatekeepers:
Use a simple, clean layout with no images or tables.
Stick to standard headings like “Work Experience,” “Education,” and “Skills.”
Save your CV as a Word document (.docx) or PDF, unless stated otherwise.
Avoid jargon or overly creative job titles (e.g., “Marketing Ninja”).
3. Showcase Results, Not Just Responsibilities
Hiring managers don’t just want to know what you did — they want to know how well you did it. Use bullet points and quantify your achievements where possible.
Instead of:
“Managed company social media accounts.”
Try:
“Increased Instagram engagement by 150% over six months through targeted content and influencer outreach.”
Use action verbs like “led,” “designed,” “streamlined,” and “achieved” to add energy and clarity.
4. Highlight In-Demand Skills for 2025
UK employers in 2025 are increasingly valuing hybrid skillsets — combining technical ability with soft skills. Consider adding a dedicated “Key Skills” section near the top of your CV. Examples include:
Data analysis & visualisation
AI literacy and automation tools
Remote collaboration tools (e.g., Slack, Zoom, Miro)
Diversity & inclusion awareness
Emotional intelligence and adaptability
5. Include a Professional Personal Statement
Your personal statement (or CV summary) is your elevator pitch. In 3–5 lines, explain who you are, what you bring to the table, and what you’re looking for.
Example:
“Results-driven marketing executive with 5+ years of experience in digital strategy, brand growth, and campaign optimisation. Proven success in increasing online conversions by over 40%. Seeking to bring innovative ideas to a forward-thinking retail brand.”
6. Keep It Concise and Relevant
Recruiters in the UK typically spend less than 10 seconds scanning a CV initially. Keep it to two pages max (one for early-career professionals), with the most relevant information on the first page. Use white space effectively and avoid dense paragraphs.
7. Add a Digital Edge
In 2025, a CV is no longer just a static document — it’s part of your digital portfolio. Add links to:
Your LinkedIn profile (ensure it’s updated and matches your CV)
An online portfolio or personal website
Notable projects, publications, or certifications
Make sure any links are short and tidy, using tools like Bitly if necessary.
8. Proofread — Then Proofread Again
Typos and grammar mistakes can kill your chances instantly. Use tools like Grammarly or ask a friend to review your CV. Better yet, read it aloud to catch awkward phrasing.
Final Thoughts
Your CV is your first impression, and in 2025, it needs to be sharp, focused, and tech-savvy. Tailor it, quantify your impact, and don’t be afraid to show a little personality — especially in industries where creativity is valued. With these tips, you’ll dramatically improve your chances of getting noticed by UK employers in today’s fast-evolving job market.
In partnership with Holmes & Partners Ltd, a leading solicitor firm with OISC Registration: F202000183.